I was a young engineer many years ago when I learned a lesson that has stuck with me over the years. Unfortunately, nobody was teaching guys about women at the time, but the lesson applies to any industry, including the Pick Up Artistry (PUA) industry nowadays.
As a young engineer, the latest business and management buzzword was Total Quality Management, or TQM. Well, not so much a buzzword, but sound business practices to reduce business costs and improve product quality. I was in the thick of it, and I studied TQM and took the courses. It was a new way of doing business, and if you weren't at least attempting TQM you were behind the times. Soon everybody was a TQM consultant. I even wrote a mini-paper on the subject and presented it at a symposium. Not long after that, a strange thing happened. Consultants started appearing who were anti-TQM and were willing to help you, for a generous fee of course, get TQM out of your organization and resist the new practices because TQM would "destroy your business". That's right. Sound business practices to reduce costs were bad news! That's when I learned a very important lesson. Whenever a new market becomes saturated, an anti-market will spring up to make money on the exact opposite principle. You can bet your bottom dollar on it.
The same is true in the Pick Up Artistry business area. Teaching men how to pickup women has become a huge industry, bringing in millions upon millions of dollars for the companies who have quality instructional products to sell to men, and even for companies with mediocre and downright shoddy products. The market is saturated, so now the anti-market has sprung up; the anti-PUA instructional products.